Drop us a Line

BookSpider is Africa’s full-service book publishing company for authors seeking to share their ideas with the world.


How To Establish Your Niche In Writing

How To Establish Your Niche In Writing

In a world where writing is a daily habit for some people, many tend to write anything and everything available – as freelancers or as a hobby. Establishing your writing niche as an author or a writer is as important as writing itself because a written content is a piece of art. You are an artist painting pictures of your thoughts, emotions, and experiences in the form of words. Thus, it’s important that you find your niche to help you paint the best pictures for the right audience.

What is a niche?

A niche is a specialised segment of your profession. Niche writing is simply the art of defining your writing scope, i.e., choosing areas of writing you want to focus on.

How to choose a niche

Professional writers have adopted many methods to find their niche. Finding a niche can sometimes be a setback for writers, as some choose a niche due to the popularity of certain genres. These may pigeonhole their creativity and mastery—they might not excel in a particular niche if the chosen genre isn’t their strength. At the same time, a niche might be a weak area you want to master.

Either way, finding your niche gives you a roadmap to excellence, mastery, and time efficiency in delivery. It helps you become an expert in your writing field. The cost of not having a niche is very expensive, as it makes you inefficient and unprofessional since you will write without depth and a proper understanding of the subject matter.

Following these steps or methods will help you find your niche.

  1. Find yourself and your interest

Finding yourself is as important as feedback from your readers, which is why you have to take a keen interest in paying attention to your emotions, fears, dreams, and excitements. This makes it easier to pick the right niche. What do you like to write about, and what do you like to read? Reflecting on the type of writing you consume helps you identify your interest. Paying attention to what you enjoy reading as well as your emotions is a good start in finding your niche.

  1. Recognise your strength

Recognising your strength brings on a different kind of energy in writing, as writing deals with mental energy and strength. Start by looking at what you write with ease. Which areas do you have more experience and knowledge in? Review your audience’s comments and feedback on your previous works and track your improvement. These can help you recognise your strength in writing.

  1. Identify your demands

Demand drives business, and the same applies to writing. Building your niche around the demands of your readers helps you sustain a developed system in writing. Without demands, skills die gradually. You can write for your social media audience to discover if your niche is engaging enough.

  1. Keep writing and keep practising

As a writer in your early stage, it’s critical to experiment with different writing styles. It is believed that practice makes perfect, so you should keep writing to perfect your skills.

In conclusion, your niche revolves around your competence, passion, and need. So find it and become a master writer.